Integrated Marketing Communications [m.s.] in Eastern Michigan University (EMU), USA

Integrated Marketing Communications [m.s.] in Eastern Michigan University (EMU)

The graduate program in Integrated Marketing Communications (IMC) at Eastern Michigan University engages an interactive approach to serve individuals seeking advanced knowledge, training, and experience in integrating and coordinating all marketing communications messages and vehicles to build brand image and maximize brand value for commercial and not-for-profit organizations.

IMC students study a blend of strategic, creative and digital marketing competencies surrounding IMC campaigns, including audience analysis and insights, marketing communications research and analytics, digital and social media marketing, media tactics, creative briefs, public relations and crisis management, search engine marketing, IMC policy and privacy management and campaign evaluation tools essential to building contemporary brands.

Graduating students will understand and have the ability to apply communication strategies and best practices, catapulting themselves into successful corporate, non-profit, or entrepreneurial careers as chief marketing officer, public relations director, marketing director, media/brand manager, art director, consumer affairs director and other marketing communications positions.

The program is delivered conveniently online to provide “anytime, anywhere” access to courses and materials in a unique 7.5-week class scheduling format. All courses are project-based and heavily applied in nature.

Know more about Studying in USA

Tuition Fees in USA (1st Year Average)	BE/Btech: USD 28300 | MS: USD 22693 | BBA: USD 26616 | MBA: USD 29558 | BSc: USD 29418 | MA: USD 20452 | MIS: USD 22133 | MFin: USD 37683 | MEng: USD 29558 | MIM: USD 35301 | MEM: USD 23254 | MArch: USD 34741 | MFA: USD 28857 | BHM: USD 27176
Average Accomodation & Food Costs in USA	USD 700 to 1000 Per Month
Entrance Exams in USA	TOEFL: 86 | IELTS: 6.5 | PTE: 60 | GRE: 309 | GMAT: 560 | SAT: 1177
Work and Study in USA	Permitted for 20 hours/week with a valid study permit. Know More
Post Study Work Permit in USA	One to Two Years after graduation depending on the course.
Cost of Student Visa in USA	USD 160
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Intakes in USA	There are Three Intakes in USA: Fall (August-September), Spring (January) Know More
Top Job Sectors in USA	Health Care, Education, Construction, Hospitality & Tourism, Business Services, Finance.
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